New Campaign, “Saskatchewan is Calling,” Aims to Draw Physicians to the Prairies

Released on May 26, 2025

A physician recruitment advertising campaign with the slogan "Saskatchewan is Calling" has been launched by the Government of Saskatchewan in partnership with the Saskatchewan Health Authority (SHA) and Saskatchewan Healthcare Recruitment Agency (SHRA).

The campaign features practicing physicians based in North Battleford, Saskatoon and Swift Current, showcasing their work environments and how they spend their personal time. In their own words, they share why Saskatchewan is a great choice to build a successful medical practice and enjoy a high quality of life as a physician. 

"We want to spread the word amongst physicians from Canada and abroad that Saskatchewan is a great place to put down roots, grow a fulfilling career and enjoy an excellent quality of life in one of our welcoming communities," Health Minister Jeremy Cockrill said. "We have heard from many of our physicians, including those featured in this campaign, that Saskatchewan has what it takes to thrive. I encourage everyone to watch and share these inspirational stories."

"I was pleased to participate in this campaign to showcase the benefits of working in Saskatchewan available to physicians," North Battleford obstetrician and gynecologist Dr. Tin-Wing Yen said. "There are so many opportunities for family physicians and specialists in this province. Join our medical community and experience life under the living skies for yourself!" 

Built around the stories of the three physicians, the "Saskatchewan is Calling" campaign offers a look at the professional and personal benefits of choosing the province, including:

• Competitive compensation, lower cost of living, comfortable lifestyle and shorter commutes;
• Team-based care and a supportive physician network; and
• Opportunities for career growth, academic and leadership roles. 

The campaign will be in market starting today and will be placed on various provincial, national and international online platforms and physical locations such as billboards, subway stations and transit shelters, including in the United States. The campaign videos can also be watched at saskatchewan.ca/HHR.  

"We know from our frontline work recruiting health practitioners that peer-to-peer interaction is very important to deepen the interest of a prospective candidate," Saskatchewan Healthcare Recruitment Agency Chief Executive Officer Terri Strunk said. "The stories of these physicians, highlighting why Saskatchewan is such a wonderful place to build a rewarding career in healthcare and enjoy a high quality of life, is very compelling to those who may not know much about our province."

This more in-depth storytelling follows a recent US advertising campaign encouraging physicians to consider practising in Saskatchewan where they can enjoy a secure, stable and supportive environment and benefit from one of the most straightforward pathways to medical licensure. 

"By investing in our provincial Health Human Resources Action Plan, Saskatchewan is a very attractive place for health care professionals to live, work and build a career," Rural and Remote Health Minister Lori Carr said. "We offer many career opportunities to physicians who want to practice in our great province, along with some of the best physician compensation rates in the country, a supportive work environment and other support programs."

To watch the videos and learn more about physician and health care opportunities, and details on the Health Human Resources (HHR) Action Plan visit saskatchewan.ca/HHR. 

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